That’s right: “World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories”
I must say that David Meerman Scott goes for the longest titles imaginable – this is actually rather short compared to his last book.
Anyway once you get past the horrible title, there is a great deal to be learned by reading Mr. Scott’s books. He is very tuned in to ways to capture the attention of your customers and potential customers and well worth a read. None of the old style advertising and PR for him!
Here is a link to the Kindle version at Amazon. The great news is that the paper version costs about $15, but the Kindle version is currently free – Thank you Mr. Scott.
I don’t have a Kindle, but there is a Kindle app for the iPhone. Currently it doesn’t come close to my favorite iPhone reading app, Stanza, but Amazon have such a great book collection. Hopefully updates are not too far in the future.