The 12for12k challenge is a remarkable effort being made to use the power of Social Media to make a positive impact to a lot of people’s lives.

The idea is to select a different charity each month during 2009 and raise at least $12,000 to support that charaty’s efforts.

The charity for April has been Yehu Microfinance, dedicated to supporting mothers and their families in Kenya. As it says on their site:

“Yehu is a microfinance organization in the rural coastal region of Kenya for the poor, run by the poor. It provides financial and other support services for small businesses owned by very poor people.

Yehu operates in conjunction with Choice Humanitarian, an international NGO specializing in village development. Yehu was created based on the principles and procedures of the world-renowned Grameen Bank.”

Microfinancing has been proven to be very effective in reducing poverty in developing nations, see the Wikipedia article here.

There will be a new charity for May announced soon. You will still be able to donate to Yehu at the 12for12k site.

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