You might just have read my recent story complaining about how fed up I am with companies pretending that they appreciate the people that work for them – then promptly outsourcing everything and laying them off. It often seems to me that when a business makes a big deal in their marketing about how great the people are, or how well they take care of their customers, it’s often just BS.
When I drove into the Eastec show last week and saw that the event was sponsored by a company called Milltronics making the claim that “Our people make the difference”, I was ready to be annoyed.
Milltronics is a manufacturer of CNC machine tools, an industry that is dominated by big companies from Asia. I was fully expecting the “Our people make the difference” to be just the usual marketing BS.
As it happens, I was in for a pleasant surprise. When I visited the Milltronics booth, I made the great discovery that they actually manufacture their products here in the US. Better yet, this is one company that does seem to appreciate that business is about people. On all of the Milltronics machines at the show was a label with a list of the companies employees – the people responsible for designing, building and supporting the machine.
Impressive, a company that gets it!
Personally, I am not someone that purchases machine tools, so there is very little chance I would ever do business with them (unless they buy some Winco labels of course!) but if I were the owner of a machine shop or manufacturing company, I would be wanting to purchase from an American company that supports its American employees rather than any of the big Asian companies.
Nice one Milltronics!
Milltronics gets a mention in my Eastec video too.
Do you know any organizations that are sincere about supporting their employees and US Industry? Let me know and I’ll be happy to feature them.
Here’s one already – Brogan posted about Maker’s Mark today; another good example.