If you are anything like me, you probably find the whole Search Engine Optimization (SEO) a bit of a mystery. Let’s face it, how many of us could claim to know our link juice from our Page Rank? Not too many I bet!
It seems to me that getting one of my lame sites to actually show in Google (or other search engine) results is as much black magic as technique. What makes the whole thing even more frustrating is that for a business, getting good search engine placement is pretty much essential for success. What is a sad marketing person to do?
Funny you should ask that because I have a solution.
For a while now I’ve been reading the blog over at SEOMoz and it is one of the best places I’ve found to learn about the basics of SEO. If you hang out in Social Media at all you’ll have come across Rand Fishkin, the inspiration behind SEOMoz.
I’ve not met Rand in person, but I have a lot of time for what he has to say. He is one of a small core of people who seem to love sharing their knowledge and I find myself reading his blog just about everyday.
Rand not only shares his thoughts on how to be successful with your SEO, he also writes about his business, raising venture capital and is an all around interesting guy – someone you know would be good to chat with over a beer or two!
Even better, SEOMoz isn’t a one-man band. A number of people from their team write on the blog or take part in the videos – serious geek factor sometimes, but always done in an accessible way. While SEOMoz clearly has the mission of selling their consulting and SEO products, there is just so much great info that they make freely available for anyone.
So here’s my thought – getting our websites found is vital for success so part of my strategy is to make sure I read the SEOMoz blog. That’s why it’s Blog of the Week!
How do you get found in search? Do you use a company like SEOMoz to help? Do you read Rand’s blog?