You know what, I really like social media. I use some of the mainstream social media sites and I get a ton of value from them.
On Twitter, I’ve met a lot of really cool people, learned so much about many subjects and discovered 12for12k. I use Facebook mainly to keep in touch with my family and I also use some of the other sites such as Linkedin and FriendFeed.
For a while I’ve been reading how social media marketing makes all other marketing techniques obsolete and how the mainstream media might as well pack up and go home because social media is faster and more relevant.
I’m coming to the conclusion that most of this is just complete crap. In the marketing world, social media certainly has a big role to play in engaging customers and prospects in conversations. But let’s not kid ourselves here, any marketing person who is more away than Michael Jackson understands that social media tools are just one part of a balanced marketing plan – often not the most important part.
Ah, I hear you say – what about the news? It took the mainstream media 30 minutes to get to the Steve McNair story. Know what? I don’t care. The only people who I can imagine have any real interest in this (and others like the Jacko story) are family and friends – the people directly affected. And while we are on the subject of how great social media is for news, I was reading on Twitter just the other day how the Queen had died. As much as Prince Charles would love to take over the job, I think he has to wait a while yet.
Hey, I can live with all this stuff – whereever you go there is always some BS.
What really has me going is reading all over the Internet that Twitter should be awarded the Nobel Peace Price – mainly because of Iran.
Really, what has Twitter done to help Iran? To be honest not a lot. I know some people made their avatars green to show support for the opposition supporters in Iran who had adopted green as their colour. I must say, I’m at a loss to understand how this would affect anything. Even though a lot of people (in the comfort of their western home or office of course) had green avatars, all I’ve seen is dead people and the same government as before. I’m pretty sure that 90% of the green avatar people know little or nothing of the political and cultural life in Iran, I bet quite a few wouldn’t be able to locate the country on a map!
So Nobel Prize material? I don’t think so. But heck, Al Gore got one so maybe it is possible
While all this is going on, I’ll continue to look at social media as a great way to network with interesting people and as a learning tool.
What do you think? Should Twitter be a Nobel laureate? Is the social media hype getting too much for you as well?