Why Support Eye Care for Kids?

A few days ago I wrote about Eye Care for Kids being the July charity for 12for12k.

As the first charity of the second half of the year, this is quite a contrast to the June charity, UNICEF. Whereas UNICEF operates on a global scale, Eye Care for Kids works on a much smaller scale, covering the US state of Utah.

This is one of the great things about being a 12for12k supporter, the opportunity to make a difference to a diverse range of people, all of whom could certainly use our help.

Based in Salt Lake City, Eye Care for Kids concentrates on the poorer areas of the state, including the Native American reservations. So far they have helped nearly 20,000 visually impaired, low income children – not bad hey?

One of the good things with these smaller charities is that every single donation can be seen to make a real difference. For example, a donation of $25.00 is enough to provide an eye exam and eye glasses to a deserving child. Giving a child the gift of good vision can have a fantastic effect on their life.

For most of my life, I’ve done very little to help charities. I’ve been too busy, too broke, too lazy or thought that the small amount I could give would make no difference. That’s the idea of 12for12k, if we join together and each donate a small amount, the result will indeed make a difference.

If you are like me and enjoy all the things that social media gives us for free, you might feel it is time to contribute just a little back. Bring vision to America’s kids!

Want to lean more about 12for12k? Head over to the site.

I’m in – are you?

Mass Innovation Night – #MIN4

checking in

I just got home from the latest in the series of Mass Innovation Nights and a very nice night it was.

Mass Innovation Nights is helpd each month at the Charles River Museum of Industry & Innovation in Waltham – a really cool building.

The idea is to give innovators the opportunity to network with the social media world, the main stream media and each other. It is a concept that works really well.

As always there were some really cool ideas on show – here are some of my highlights.

Drync
I have been known the enjoy the occasional glass of wine and Drync is a very nice iPhone app for wine enthusiasts.

You can use it to research wine, to remember wines that you enjoy and to order wines right from the app. I liked it enough to have purchased the Pro version (I hate apps that contain ads) and I’m looking forward to trying it out. I’ll write a review of the app when I have had the chance to try it out. The Drync website is a WordPress blog which is rather cool as well.

There were 3 companies that were offering means of delivering ads. Since I am the marketing guy who hates being confronted with ads, I wasn’t too sure about these. Two of them, Jittergram and KaOoga! serve up ads as text messages. The good news is that they are opt-in only so I won’t have to see them.

Jittergram Dude

Jittergram Dude

I got to chat with the Jittergram guys and must admit that their system does have some nice features. These can be interactive, rather like the barcode marketing campaign I wrote about a while ago – all to make it easy for retailers to use without mods to their point of sale systems.

It seems that mobile is the next new frontier for marketers so I probably need to get used to the idea. I just hope there will be a mobile version of Adblock at some point, because I’m sure it won’t be long before these kinds of companies (not the two here, which are very ethical) start to abandon the opt-in rule.

The other ad serving idea was from Intuit – yes, the people who make Turbotax and Quickbooks – and is called Lasso. I’m sad to have to say that they have developed an application to serve up ads on Facebook.

I really hope that the ad blocking software people are able to stay ahead of this kind of thing, I don’t like interruption based advertising.

OK, onto better things. There were two companies on display that I will probably use at some point.

Webnotes is a way to annotate and highlight documents (PDFs and web pages) to use in research and collaboration. Webnotes is simple, but looks as though it could prove to be really helpful.

StudioShare

StudioShare

There are several versions available, including a free one. Even the free version looks to have some pretty nice features.

My favorite idea form the evening was StudioShare. This is a simple but really clever concept, based on the fact that there are many photography studios that are under utilized and a lot of photographers without their own studio who could use one from time to time.

The concept of Studioshare is to get these two groups together. It can also facilitate sharing of equipment such as camera bodies and lenses.

I have a wedding photography business, but have never been able to justify the expense of a studio for the limited amount of studio work I do. You can see why I like this idea.

Bobbie and Dan served up yet another really great Mass Innovations Night – thanks guys!

Were you at #MIN4? What were your impressions? Am I too harsh with my views on companies wanting to bring ads to social media platforms?

Here are a few more images from the evening:


My Social Media Avatar

I was inspired to write this story after reading this great article by Gina LaGuardia on her blog.

In it Gina explains (much better than I could) what the 12for12k charity means to her and how important using the special avatar is for her. I strongly suggest you read what Gina has to say.

It got me thinking because people often ask me about my social media avatar and I don’t think I’ve ever done a very good job of explaining it. So here is an attempt to do so.

There are two parts to my avatar – the 12for12k design and the picture of me; both of these are important parts of what I do.

The 12for12k charity is something I really relate to. I’ve never really been involved in any charitable organizations before so this is all quite new to me. I’ve always used the excuse that I’m too busy or too broke to make contributions to anything – of course neither is really true.

Like many people I heard of 12for12k by coming across Danny Brown on Twitter. It seemed that everywhere I went, the guy in the cap was already there and (despite of the damage he does to the English language) I found I often related to what he had to say. As the founder of the movement, what Danny often had to say was that through 12for12k, a lot of ordinary each making a small contribution could really make a difference. Sounds good to me.

So since then, I’ve become an enthusiastic supporter of 12for12k which supports a different worthy charity each month. Sure, some appeal to me more than others but I think the movement is really important. We all get so much (a lot of it for free) from social media so there’s really no excuse at all not to give a bit back.

The photo of me is special to me as well. Our family has a wedding business. Photography for my daughter and I, hair and beauty for my wife.

Last year we shot a sunrise wedding at the summit of Mount Washington – the highest point in the north eastern United States. We were at the summit of the mountain at about 5.00 AM hoping for an outdoor ceremony. Of course, Mount Washington is famous for its bad weather so we were forced inside. The image of me was taken by my daughter on the steps of the Tip-Top House, a small building right on the summit where the wedding took place.

After the wedding we hiked down the mountain with the couple and their friends, an unforgettable experience.

So Gina is right – an avatar can be very important. Here are some images from the wedding.





Thanks for the inspiration Gina!

Oh, if you’d like to learn more about our wedding photography and beauty services, head on over to our UniqueDay Events site.

12for12k – Eye Care for Kids

We are pleased that the July charity for 12for12k is Eye Care for Kids.

This continues lasts months theme of using Social Media to raise funds for children who need help.

Eye Care For Kids is based in Utah and helps kids throughout the state, focusing (no pun intended) on rural areas and the Native American reservations.

Your contribution to 12for12k this month can make a huge difference. A $25 donation is enough to provide for an eye exam and glasses for a child that really needs them.

Read more about 12for12k and this month’s charity on the 12for12k site.

Ready to contribute and make a difference? You can do it right here:

Blog of the Week – SEOMoz

If you are anything like me, you probably find the whole Search Engine Optimization (SEO) a bit of a mystery. Let’s face it, how many of us could claim to know our link juice from our Page Rank? Not too many I bet!

It seems to me that getting one of my lame sites to actually show in Google (or other search engine) results is as much black magic as technique. What makes the whole thing even more frustrating is that for a business, getting good search engine placement is pretty much essential for success. What is a sad marketing person to do?

Funny you should ask that because I have a solution.

For a while now I’ve been reading the blog over at SEOMoz and it is one of the best places I’ve found to learn about the basics of SEO. If you hang out in Social Media at all you’ll have come across Rand Fishkin, the inspiration behind SEOMoz.

I’ve not met Rand in person, but I have a lot of time for what he has to say. He is one of a small core of people who seem to love sharing their knowledge and I find myself reading his blog just about everyday.

Rand not only shares his thoughts on how to be successful with your SEO, he also writes about his business, raising venture capital and is an all around interesting guy – someone you know would be good to chat with over a beer or two!

Even better, SEOMoz isn’t a one-man band. A number of people from their team write on the blog or take part in the videos – serious geek factor sometimes, but always done in an accessible way. While SEOMoz clearly has the mission of selling their consulting and SEO products, there is just so much great info that they make freely available for anyone.

So here’s my thought – getting our websites found is vital for success so part of my strategy is to make sure I read the SEOMoz blog. That’s why it’s Blog of the Week!

How do you get found in search? Do you use a company like SEOMoz to help? Do you read Rand’s blog?

Tweetboard – Twitter conversations

If you use Twitter, you might have noticed that Tweetboard Alpha has been a (possibly rather annoying) trending topic of late. The developer has been using Twitter to get peopel to sign up for the alpha testing program.

I’m not sure I like that kind of marketing, but it does seem to have worked – the developer 140ware has been overwelmed with requests try out the application.

Tweetboard is actually a pretty clever idea, one I was tempted to try out myself.

Basically it allows the site owner to set up a little tab that allows conversations to take place with visitors using Twitter. You’ll see the tab on the left side of your browser window. You can log in with your Twitter ID and we can have instant conversations as well as see my recent Tweets. The concept has been described as being a micro-forum: probably pretty close.

If I keep Tweetboard installed, it might well replace the Twitter widget I already have on the Totally Incorrect! homepage – I’m not really sure yet.

If you want to try out Tweetboard on your own site or blog, head over to the Tweetboard site.

There is also a good write up by Jennifer at Mashable.. She thinks it is a cool idea as I do. Will it stay on my site? Hmm, time will tell.

Is this something you’d use on your site? What do you think of the developer’s Twitter marketing methods? You can go ahead and let me know via the Tweetboard tab =)

Mixero – another Twitter desktop app

Wow, there are starting to get to be a lot of desktop applications for Twitter. I’ve already written about two of the ones I use, Tweetdeck and Seesmic Desktop. Recently the Mashable guys compared 19 different apps – all designed be an improvement on using the actual Twitter website. I had never imagined there were so many of these.

Anyway, the other day I noticed a suggestion from David Teicher in a blog comment to try out an application called Mixero – not one of the Mashable 19! David is a guy who usually knows what’s going on so I tracked down the website for the application.

Mixero looked to be rather interesting, but I couldn’t find anywhere to download the app. There was a contact form so I sent a quick message asking if I could try out the app. I quickly got a reply with a link and an invitation code – great new stuff to play with!

Mixero uses the old faithful Adobe Air (don’t all the Twitter apps) so it was installed and running in no time.

Everything Panel

My first impression when starting Mixero was how simple and uncluttered the UI is.

I’ve gotten used to using Tweetdeck or Seesmic, both of which have a tendency to take over my desktop – not so with Mixero.

I can still save searches and these are shown as icons. The image ot the left shows my normal mode with my “everything” panel displayed. The icons to the right are my saved searches (Mixero calls them channels). I just need to click on an icon to make that channel active in the main panel. If there is an update to the content of a channel, a little icon on the icon shows how many new updated there are – much more elegant than my description.

The little blurbs on my avatar at the top show if I have any new @replies or DMs.

Obviously while in a panel, I can reply, DM or Re-Tweet to any of the posts there. I can follow and unfollow other users as well.  All the functions you’d expect such as search, URL shortening (I use bit.ly which uses their API key for identification) are there.

Panels can be detached and moved anywhere on the desktop if I want to. I can re-size them and pin them so they stay on top of whatever I’m doing on my PC – nice feature!

Mixero Contacts Panel

I really like how Mixero allows me to keep track of my contacts as well. Contacts can be sorted into groups which can be manipulated in many different ways. I’ve only just started to build my contents groups. The image here shows my 12for12k contacts list as an example.

The developer of Mixero must be a David Allen fan because just as in Getting Things Done, Mixero can use contexts. I haven’t had the chance to delve into this yet, but this feature allows the user to set up contexts for office, work or others.

One of the really nice things is that all the settings can be synced so that Mixero can be used on different machines. I have it set up on my desktop and laptop and the syncing works fine.

Mixero Avatar Mode

Mixero Avatar Mode

On of the coolest features of Mixero is Avatar Mode.

This fits right in with the tagline of “reducing the noice.” Avatar mode effictivly minimizes the application to just the users avatar and the channel icons. This little icon cluster stays on top of the desktop and shows when new items are received.

In this example, I’ve received a direct message (I’ll bet it’s one of those nasty auto “thanks for following” ones) and there is 1 update in my 12for12k channel. If I hover my cursor over the alerts, I’ll get a good preview of the new content. I can see what’s going on without having to disturb my work – well, at least not too much.

Avatar mode is a really cool feature!

Nothing is perfect and there are a couple of things that could be better with Mixero. For a start I hate the putrid green colour of the links, I wish it was either blue (like Seesmic) or changable (like Tweetdeck) and the application does not seem to handle multiple accounts or connect to Facebook.

I’ve been using Tweetdeck and Seesmic Desktop for a while and they are really very close in how they look and function.  it has been fun to try something that is very different. I really like the minimist approach that Mixero has taken. The combination of clean simple design with plenty of feature makes it a winner for me.

Sorry Tweetdeck and Seesmic, Mixero is now my favorite Twitter app. Better yet, there will be an iPhone version soon as well!

Want more information? Head over to Mixero.com and while you’re there, have them send you a download link.

How many of the 19 apps in the Mashable comparism have you used? Have you test driven Mixero? I’d love to know what you think.

Update: the nice Mixero dudes have given me some passcodes so you can try our the applciation for yourself. You can download from their site and use the passcode 12for12k. If you like Mixero, please consider making a donation to the 12for12k charity. If you don’t like it? Well making a donation to 12for12k will help you feel better :-)

Old Media – Nashua Telegraph

We are lucky here in Nashua that we still have a traditional daily newspaper, the Nashua Telegraph. The paper (rather like Nashua itself) is stuck between two bigger rivals, the Manchester Union Leader to the North and the Boston Globe to the South.

I must confess that until yesterday, I’d not picked up the paper version of the Telegraph for as long as I can remember, but I do follow their updates on Twitter and sometimes the RSS feed. We have however, had some dealings with the Nashua Telegraph of late because of the PR we do with Winco Identification. In particular some people in the company have recently been interviewed and today we had one of the Telegraph photographers on-site for a few pictures. You can see the Winco ID story here.

I’ve found this process rather interesting and it made me wonder what the paper is doing to cope with the digital news age that we find ourselves in.

The first thing I must say is that the Telegraph is at least trying. They have all the ingredients:

Website? Check!

Blogs? Check!

Forums? Check!

Twitter? Check!

Facebook? Hmm, I couldn’t find anything but I wouldn’t give a confident no. Might be something I misssed.

So let’s check out how this old media operation is doing with all the new media tools.

Website.

If you use Firefox along with Adblock Plus, this isn’t too bad. However, I felt I had to do some raw research so I went off to NashuaTelegraph.com using Chrome as my browser. Wow this is nasty, the ugliest collection of crappy banner ads I’ve seen for ages. This is worse than an early 90′s GeoCities page. Now, I fully appreciate that old media companies are having difficulty shifting their revenue model to include more on-line, but this is not the way to do it.

The retro look/feel to the site is continued in the page design as well. I ran the site through Website Grader and found the following:

Page Title is too long
The maximum recommended length for page titles is 70 characters, your current page title is 82 characters.

Meta Description is too long
Your meta description should be no more than 150 characters, your current meta description is 334 characters.

High Number Of Meta Keywords
The web page has 41 keywords in its metadata.We believe that though the search engines don’t weigh keywords as heavily as they used to, they’re still important to get right. By using a high number of keywords, it is possible that you are diluting the effect of your most important keywords. We would suggest keeping the keywords to 10 or less. Currently, this page has 41 keywords in its metadata.

Again, just like in the early 90′s when we used to think that putting tons of metadata in our headers would make search engines (such as Yahoo and AltaVista back then) find our sites. Interestingly, the site has a very high overall grade from Website Grader, this will be mainly due to a lot of incoming links (as people link to stories that interest them), a large number of indexed pages and frequently updated content.

Another plus is the the Telegraph allows comments on the news stories. They are using Disqus for this (as I do)  for comments which is a great way to manage them. Having the comments feature turns the site into a blog which is good too.

Blogs.

I clicked on the link labeled “blogs” and came to a page with some interesting little stories. As you probably know, I’m a huge fan of blogs and blogging – especially because the concept allows writers to try different things and show their real personalities. The Telegraph “blogs” really are not any different to the rest of the site – I think there is a great opportunity to develop this and make blogs by the Telegraph peopel become a really good local resource.

Forums.

A couple of years ago I was a fan of forums and I’d set up several of my own. I’m not sure why, but this media format doesn’t seem to work for me as much as it use to – maybe because of the rise of Twitter. In anycase, I used to check out the telegraph forums from time to time and found them to be usually occupied by the dsame few nuts each time.

It doesn’t help that the moderators have no persona of their own. Who wants to communicate with someone called “Telegraph Staff” or “Lifestyles Editor”? Not me.

Twitter and Social Media.

For me, Twitter is a great way to keep up with the news – I discovered that Michael Jackson was no longer with us on Twitter about 40 minutes before the main news outlets reported it – and the Telegraph does have a presence there. As it happens I follow @NashuaTelegraph on Twitter because they automatically Tweet when a new story is posted.

The problem is that I don’t see the Telegraph doing much else. There is a great opportunity here for Telegraph writers to be active in social media and engage their readers in great discussions. I’d really like to see them do much more than just post the news stories.

David’s Conclusion

Well, the Telegraph is trying. I think that with some planning on how they can get into the digital news age, they could do pretty well. They just have to get out of the retro website thing and start to make their social media activities much more social – let’s have some people ‘s names rather than company names please.

I’m inclined to believe that the future of news organizations is in being dynamically local and really building a social community.

I hope these guys can do it.

How is your local newspaper coping with the changes in the industry? Do they have any great ideas that could help the Nashua Telegraph?

12for12k Special 12 hour video-a thon

This is short notice, but very important.

As you’ll have noticed, I’m a supporter of The 12for12k Challenge, a great team of social media enthusiasts looking to bring people together to help worthwhile causes.

The end of June marks the half way point of this year’s challenge and we want to mark this in spectacular style.

As a result there is going to be a 24 hour video-a-thon, tweetathon starting at 10.00 AM EST on Monday.

There is going to be a fantastic lineup of entertainment and some great prizes and giveaways – including a special one from me.

To find out more head over the the 12for12k site without delay.  You can also follow 12for12k or me at Twitter.

12for12k is a great community of really cool people. Why not join in with us in helping ordinary people do great things. Let’s get the June UNICEF campaign finished on a high and build some momentum for next month.

Want to get involved with hleping other? Join us in 12for12k!!

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