Check out FedoraWeb – my new site

Finally, my marketing website – – is up and running. Looking for ideas to help your small business or a check up for your website? is the place. Need a more in-depth review or maybe some help with your digital marketing? is the place. There will be lots of content with small […]

Mass Innovation Night – #MIN7

Amazing, tonight was MIN7 – the seventh in the series of Mass Innovation Nights. The concept seems to get better all the time, with some great companies being introduced and a new idea for the format as well. For the first time, it was possible for innovators to meet one on one with legal experts, […]

Marketing in the AIDC business

If you read Totally Incorrect, or follow my updates at Twitter, you’ll know that my day job is with a company in the labeling and barcode business – this is called AIDC or Automatic Identification and Data Capture. That’s a funny way of saying we identify people and stuff with barcodes, RFID and even text […]

Social Media in Manufacturing

How can social media be integrated into a marketing plan for a manufacturing company that sells to other manufacturing companies? This post has been on my to-do list for a long time. When you bear in mind that I’m a social media enthusiast and a marketing manager for a manufacturing company, you’d think it would […]

Mass Innovation Night – #MIN4

I just got home from the latest in the series of Mass Innovation Nights and a very nice night it was. Mass Innovation Nights is helpd each month at the Charles River Museum of Industry & Innovation in Waltham – a really cool building. The idea is to give innovators the opportunity to network with […]

Old Media – Nashua Telegraph

We are lucky here in Nashua that we still have a traditional daily newspaper, the Nashua Telegraph. The paper (rather like Nashua itself) is stuck between two bigger rivals, the Manchester Union Leader to the North and the Boston Globe to the South. I must confess that until yesterday, I’d not picked up the paper […]

Springer Mountain Mobile Marketing

Last night Em and I were home alone and we decided to cook one of our favorite pasta dishes. You can find the recipe here. As it happens, I forgot the chicken (yes I know the recipe uses shrimp, but we like chicken instead) and had to go back to the store to get it. […]

The direct mail campaign

So today we have been planning a direct mail campaign and I am really excited about it. I think this level of excitment was a bit of a surprise to some observers, but there is a very good reason for it. First, it is important to remember that good marketing needs to be balanced. You […]

5 Stupid Arguments

One of the newer additions to my Google Reader list is the excellent Legends of Aerocles blog by David Tetcher. A recent story that caught my eye was not by David, but was written by a guest, Amanda Fontaine. The title of the post is 5 Stupid Arguments Against Starting a Social Media Program which, […]

Community, Marketing, Balance, Harte

I’ve never met her, but I like Beth Harte. I like the way she isn’t some started yesterday social media marketing chick. She has obviously been in marketing/PR for a while and she has a good grounding in what is going on. One thing I really like is that although Beth has certainly embraced social […]