Mass Innovation Night – #MIN7
Amazing, tonight was MIN7 – the seventh in the series of Mass Innovation Nights. The concept seems to get better all the time, with some great companies being introduced and a new idea for the format as well. For the first time, it was possible for innovators to meet one on one with legal experts, finance experts and banks to help get their businesses off to a good start. As always at Mass Innovation Nights, there was a company that really caught... [Read More...]
Marketing in the AIDC business
If you read Totally Incorrect, or follow my updates at Twitter, you’ll know that my day job is with a company in the labeling and barcode business – this is called AIDC or Automatic Identification and Data Capture. That’s a funny way of saying we identify people and stuff with barcodes, RFID and even text or photos. To help our clients solve their business problems, we use products from a number of different suppliers that we build... [Read More...]
Social Media in Manufacturing
How can social media be integrated into a marketing plan for a manufacturing company that sells to other manufacturing companies? This post has been on my to-do list for a long time. When you bear in mind that I’m a social media enthusiast and a marketing manager for a manufacturing company, you’d think it would be easy. I should be the perfect person to use social media to market to my clients, most of whom are manufacturers themselves.... [Read More...]
Mass Innovation Night – #MIN4
checking in I just got home from the latest in the series of Mass Innovation Nights and a very nice night it was. Mass Innovation Nights is helpd each month at the Charles River Museum of Industry & Innovation in Waltham – a really cool building. The idea is to give innovators the opportunity to network with the social media world, the main stream media and each other. It is a concept that works really well. As always there were some really... [Read More...]
Old Media – Nashua Telegraph
We are lucky here in Nashua that we still have a traditional daily newspaper, the Nashua Telegraph. The paper (rather like Nashua itself) is stuck between two bigger rivals, the Manchester Union Leader to the North and the Boston Globe to the South. I must confess that until yesterday, I’d not picked up the paper version of the Telegraph for as long as I can remember, but I do follow their updates on Twitter and sometimes the RSS feed. We have... [Read More...]
Springer Mountain Mobile Marketing
Last night Em and I were home alone and we decided to cook one of our favorite pasta dishes. You can find the recipe here. As it happens, I forgot the chicken (yes I know the recipe uses shrimp, but we like chicken instead) and had to go back to the store to get it. Now, you might know that three of my interests are marketing, labeling & barcoding and mobile technology – the things I do for a living. You will imagine I was very pleased to... [Read More...]
The direct mail campaign
So today we have been planning a direct mail campaign and I am really excited about it. I think this level of excitment was a bit of a surprise to some observers, but there is a very good reason for it. First, it is important to remember that good marketing needs to be balanced. You can’t spend your time doing nothing but trendy social media, anymore than you’d attend trade shows every week – you need to use a combination of tools... [Read More...]
5 Stupid Arguments
One of the newer additions to my Google Reader list is the excellent Legends of Aerocles blog by David Tetcher. A recent story that caught my eye was not by David, but was written by a guest, Amanda Fontaine. The title of the post is 5 Stupid Arguments Against Starting a Social Media Program which, to be fair, is rather hard to miss. In here post, Amanda lists her 5 top excuses along with a rebuttal for each of them. All good points and a nice read.... [Read More...]
Community, Marketing, Balance, Harte
I’ve never met her, but I like Beth Harte. I like the way she isn’t some started yesterday social media marketing chick. She has obviously been in marketing/PR for a while and she has a good grounding in what is going on. One thing I really like is that although Beth has certainly embraced social media, she sees it as just one tool in a comprehensive toolkit. This is especially clear if you read her post “New, Old, Simple, Easy…... [Read More...]
Another good reason to use Firefox
Today I had a nasty shock. I was at my office and had occasion to check out Chris Brogan’s blog in Google Reader. You probably think this isn’t a big deal and indeed, I do this everyday from my home office. So anyway not being aware of my predicament, I happily navigated to Mr. Brogan’s feed to be confronted by ………………. Google ads in the RSS feed AAAARRRRGGGGHHHHH!!!!!!!!! This happened early... [Read More...]
