Internet ads are dead – thank goodness!

Yesterday I read an article by Eric Clemons on the subject of Internet advertising. Prof. Clemons is Professor of Operations and Information Management and Management at the University of Pennsylvania. Prof. Clemons that Internet advertising is going to lose its effectiveness for reasons he feels are easily understood. While advertising revenue is falling generally, it would be wrong to look to on-line ads as a replacement. There are according to... [Read More...]

March 24, 2009 | Filed Under Marketing | Comments

Today I am Reading...
- Beckham lauds 'world best' Rooney
  From - BBC News | News Front Page | World Edition
  David Beckham hails Wayne Rooney as one of the world's best players after he fires Man Utd into the...
- Cool Technology of the Week
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  Ok, you're going to think this is the strangest cool technology blog to date.In my travels, I visit...
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  From - Global Patriot
  As we strive to create a more sustainable world, managing the food chain is one of...
- Getting Management Buy-In For Integrated Marketing & Communications
  From - The Harte of Marketing
  There are a lot of marketers out there that understand that integrated marketing and communications...
- Plugin by C. Murray Consulting

Internet ads are dead – thank goodness!

Today I am Reading...