Mass Innovation Night – #MIN7
Amazing, tonight was MIN7 – the seventh in the series of Mass Innovation Nights. The concept seems to get better all the time, with some great companies being introduced and a new idea for the format as well. For the first time, it was possible for innovators to meet one on one with legal experts, finance experts and banks to help get their businesses off to a good start. As always at Mass Innovation Nights, there was a company that really caught... [Read More...]
Social Media in Manufacturing
How can social media be integrated into a marketing plan for a manufacturing company that sells to other manufacturing companies? This post has been on my to-do list for a long time. When you bear in mind that I’m a social media enthusiast and a marketing manager for a manufacturing company, you’d think it would be easy. I should be the perfect person to use social media to market to my clients, most of whom are manufacturers themselves.... [Read More...]
Springer Mountain Mobile Marketing
Last night Em and I were home alone and we decided to cook one of our favorite pasta dishes. You can find the recipe here. As it happens, I forgot the chicken (yes I know the recipe uses shrimp, but we like chicken instead) and had to go back to the store to get it. Now, you might know that three of my interests are marketing, labeling & barcoding and mobile technology – the things I do for a living. You will imagine I was very pleased to... [Read More...]
The direct mail campaign
So today we have been planning a direct mail campaign and I am really excited about it. I think this level of excitment was a bit of a surprise to some observers, but there is a very good reason for it. First, it is important to remember that good marketing needs to be balanced. You can’t spend your time doing nothing but trendy social media, anymore than you’d attend trade shows every week – you need to use a combination of tools... [Read More...]
5 Stupid Arguments
One of the newer additions to my Google Reader list is the excellent Legends of Aerocles blog by David Tetcher. A recent story that caught my eye was not by David, but was written by a guest, Amanda Fontaine. The title of the post is 5 Stupid Arguments Against Starting a Social Media Program which, to be fair, is rather hard to miss. In here post, Amanda lists her 5 top excuses along with a rebuttal for each of them. All good points and a nice read.... [Read More...]
Another good reason to use Firefox
Today I had a nasty shock. I was at my office and had occasion to check out Chris Brogan’s blog in Google Reader. You probably think this isn’t a big deal and indeed, I do this everyday from my home office. So anyway not being aware of my predicament, I happily navigated to Mr. Brogan’s feed to be confronted by ………………. Google ads in the RSS feed AAAARRRRGGGGHHHHH!!!!!!!!! This happened early... [Read More...]
Milltronics – a Sincere Company
You might just have read my recent story complaining about how fed up I am with companies pretending that they appreciate the people that work for them – then promptly outsourcing everything and laying them off. It often seems to me that when a business makes a big deal in their marketing about how great the people are, or how well they take care of their customers, it’s often just BS. When I drove into the Eastec show last week and saw... [Read More...]
Mass Innovation Nights – #MIN2
Checking in for #MIN2 As I mentioned in my little video podcast, this week was the second of the Mass Innovation Night events. I had missed the first, so I was really pleased to have the chance to attend the second one. Mass Innovation Nights is run by Bobbie Carlton of Carlton PR & Marketing along with Dan Englander of High Rock Media. The idea is create a friendly informal setting where inventors and entrepreneurs can network with interested... [Read More...]
Sick of insincere businesses?
I don’t always agree with Chris Brogan (no problem with that and I do read his blog everyday), but his recent post “Shut-the-hell-up-you-self-promoting-turd” caught my eye and not just for the attention grabbing headline. Chris was complaining about the way a lot of companies insist of forcing old style marketing messages at us constantly, even when we all know they don’t work – rather like he does with his Thesis themes... [Read More...]
Danny Brown Interview
This evening I had the chance to chat with Danny Brown – the 12for12k guy. Danny is kind enough to discuss his thoughts on Social Media marketing and how it fits in with a marketing plan. We also chat about the 12for12k charity and the exciting plans that are being put in place for the rest of the year. Thanks to Danny for taking part – I hope you find his insights to be interesting. Click on play on the little media player below: Audio... [Read More...]
