Social Media in Manufacturing

How can social media be integrated into a marketing plan for a manufacturing company that sells to other manufacturing companies? This post has been on my to-do list for a long time. When you bear in mind that I’m a social media enthusiast and a marketing manager for a manufacturing company, you’d think it would be easy. I should be the perfect person to use social media to market to my clients, most of whom are manufacturers themselves.... [Read More...]

Balanced Marketing – HubSpot

If you’ve read any of my marketing posts, you’ll know that I’m a huge believer that successful marketing today calls for a balance of traditional and new techniques – a blending of outbound and inbound marketing. Here at Totally Incorrect, I want to create an occasional series of stories that feature businesses that I believe have gotten it right. HubSpot is a start-up business in Cambridge, MA that has developed a system for... [Read More...]

Are trade shows still relevent?

There is a great post over at Labeling News on the role of trade shows in today’s marketing world. Here it is in full: Tradeshows – Should YOU Go? by Linda of Labeling News You may have read about the upcoming area tradeshows featured in Labeling News, but in this slow economy, should you bother investing the time and money to attend one of these shows? Manufacturing a quality product, understanding your customers, and excellent customer... [Read More...]